Hair Brasil trade fair introduces its 2008 campaign. The new advertising campaign for the 7th edition of the International Beauty, Hair and Esthetics Fair -- Hair Brasil 2008 starts to be published in the main professional beauty care trade media in Brazil and abroad.

Klaus Peter Ochs, president of Mundial Intercoiffure, is responsible for the concept of the Hair Brasil 2008 campaign, he is responsible for the production of the model pictured by photographer Axel Zajaczek.

“By choosing a model with disconnected and contemporary hair, we renew our invitation to all the hairdressers to interact, with modern models for hairstyles and innovative looks”, explains Ana Jussara Leite, Hair Brasil director of communication.

The fair already scheduled for March 29th to April 1st, 2008 in the city of São Paulo, Brazil, renovates the commitment to highlight new concepts of Hairstyle fashion , beauty, well-being and healthcare for professionals specialized in beauty care.

Technical Information:
Campaign: Hair Brasil 2008
Creation: Lucileine Oliveira, Hair Brasil graphic designer
Hairstyles and production: Klaus Peter Ochs;
Photos: Axel Zajaczek, team Klaus Peter Ochs;
Approval: Jeferson Santos and Ana Jussara Leite, directors of Hair Brasil

Hair Brasil 2007 hosted 61 thousand visits of beauty care professionals

The 6th edition of the Hair Brasil -International Beauty, Hair and Esthetics Fair held from April 13th to 16th in the city of São Paulo, reached all expectations in number of visits and contacts.

During the four days of the event, the fair received 61 thousand professional visits, corresponding to a 9% increase over the 2006 edition. Hairdressers, makeup professionals, manicurists, estheticians, entrepreneurs and other professionals of the beauty care area flocked in from Brazil and also from abroad.

From Brazil, the fair received visitors from all the states, especially from São Paulo, Minas Gerais, Rio de Janeiro, Paraná, Rio Grande do Sul, Santa Catarina and Bahia.

Hair Brasil also hosted international visitors from countries namely: Peru, Chile, Bolivia, Argentina, Ecuador, Paraguay, among others, thus confirming its status of event of reference for Latin America.

Visitors were able to appreciate novelties brought by the 530 exhibiting brands as well as participating in the 62 simultaneous events, like the Megashow and the Hair Brasil Workshops, Seminars by Sebrae (Brazilian Support Service for Small Business), Esthetics and Manicurist Congresses, as well as the Hair Brasil Championship.
5.100 professionals from the most diverse areas of the beauty care participated in the events promoted by Hair Brasil 2007, that brought in qualified information on trends, techniques and fashion: a unique opportunity for professional recycling and enhancement.

Jeferson Santos, general director of Hair Brasil, said that exhibitors were satisfied with the fair, that offered good business volume as well as qualified networking. “Once again, Hair Brasil reached the sector’s expectations and reinforced its image as the most important showcase of Latin America for the beauty care market. The fair is an essential tool towards the development of business and networking, thus allowing safer investments of the industry and of the salons”, said Santos.